Our Story

We Built the Hub We Wished Existed

Prepared Lifestyle started in 2019 when founder Jake Holloway realized that family preparedness information was scattered across hundreds of sites, forums, and YouTube channels — with no single trusted source to guide families from beginner to prepared.

We built the Hub-Centric model to change that. One place. Six connected pillars. Real community. Everything your family needs to go from unprepared to confident — at any pace.

Our Mission

To make family preparedness accessible, practical, and community-powered — so every family can face any emergency with confidence.

What We Stand For

Trustworthy Advice

Everything we publish is vetted by certified experts — EMTs, FEMA-trained instructors, and experienced survivalists.

Hub-First Thinking

Preparedness isn't one thing — it's six. Our hub model ensures you never miss a critical pillar of family readiness.

Community First

No family is an island. We foster real connections between families, local groups, and preparedness leaders nationwide.

Meet the Team

Jake Holloway

Founder & CEO

Former FEMA contractor. 15 years in emergency management and family preparedness.

Sarah Mendez

Head of Content

Certified EMT and preparedness educator with a decade of community training experience.

Marcus Chen

Community Lead

Built and scaled preparedness communities across 40+ states. Amateur radio operator.

Ready to Start Your Journey?

Join 5,000+ families already using Prepared Lifestyle to build real resilience.

Explore the Hub

Continue Exploring the Hub

Everything your family needs — all connected.